To support the launch of Pokémon Legends: Z-A, Kung Fu Tea partnered with Nintendo to bring the excitement of the game into its retail experience. Leveraging the strong overlap between Pokémon’s global fanbase and Kung Fu Tea’s younger audience, the collaboration introduced a series of limited-time drinks and collectible merchandise designed to drive in-store engagement.
The campaign translated the world of Pokémon into a cohesive visual and product system across beverages, packaging, and fan collectibles—including custom Pokémon straw caps and acrylic standees. By combining character-driven design with playful retail touchpoints, the collaboration turned a game launch into a memorable brand moment for fans both in-store and online.
To support the launch of Pokémon Legends: Z-A, Kung Fu Tea partnered with Nintendo to bring the excitement of the game into its retail experience. Leveraging the strong overlap between Pokémon’s global fanbase and Kung Fu Tea’s younger audience, the collaboration introduced a series of limited-time drinks and collectible merchandise designed to drive in-store engagement.
The campaign translated the world of Pokémon into a cohesive visual and product system across beverages, packaging, and fan collectibles—including custom Pokémon straw caps and acrylic standees. By combining character-driven design with playful retail touchpoints, the collaboration turned a game launch into a memorable brand moment for fans both in-store and online.
